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These are some Frequently Asked Questions we have received over the years. You may view our answers by clicking on the questions below:

What standard sizes are used for printing of office collaterals?

"A" size (paper) and "C " size (envelopes) are a set of sizes established by the International Standards Organization (ISO). 2 other sizes mentioned here are the common DL-sized envelope and the US-common Letter-isize.
Size Size in mm Approx inches
A0 841 x 1189 33,1 x 46,8
A1 594 x 841 23,4 x 33,1
A2 420 x 594 16,5 x 23,4
A3 297 x 420 11,7 x 16,5
A4 210 x 297 8,3 x 11,7
A5 148 x 210 5,8 x 8,3
A6 105 x 148 4,1 x 5,8
A7 74 x 105 2,9 x 4,1
Letter 280 × 216 11 x 8½
Size Size in mm Approx inches Use for
C 0 917 x 1297 36 1/8 x 51 1/16 flat A0 sheet
C1 648 x 917 25 1/2 x 36 1/8 flat A1 sheet
C2 458 x 648 18 x 25 1/2 flat A2 sheet
C3 324 x 458 12 3/4 x 18 flat A3 sheet
C4 229 x 324 9 x 12 3/4 flat A4 sheet
C5 162 x 229 6 3/8 x 9 flat A5 sheet
C6 114 x 162 4 1/2 x 6 3/8 A5 sheet folded in half, A4 sheet folded in quarters
C7 81 x 114 3 3/16 x 4 1/2 A5 sheet folded in quarters
DL 110 x 220 4 5/16 x 8 11/16 A4 or Lletter sheets folded in thirds

Why work with Nota Bene rather than direct with printers and other suppliers?

We free your time up by releasing you from micro-managing the various processes that take place in a project. This allows you more time to run your organization and better use your resources. You pay us not only for the production, but the time it takes to manage the project – liasing with printers/manufacturers, writing/editing copy, dropping off ads, media placements, etc.

Nota Bene will bring a broader range of experience to the table, this means that you will have a team working on your account that can offer a macro-perspective on all your advertising, marketing or public relations project.

How much will a project cost?

A project cost depends on many factors, including the scale of the project, your goals and expectations and the expected turn-around time. Nota Bene will never surprise you with hidden costs or unexpected budget overruns. We prepare budget estimates for project based on your specific requirements.

How soon will a project be completed?

Nota Bene has always and will continue to complete every project in a timely manner. If a deadline is set by you, we feedback to you if it can be realistically met, or if adjustments or alternate plans will be needed. The scale of the project usually determines the time it takes to complete. A schedule helps to keep a large project moving on track and on time.

How much control will I have over the process?

Our clients are as involved as they wish to be — some clients enjoy a "hands on" approach, while others choose to take a back seat. In either case, each step of the process is approved by our clients and we welcome your valuable input. We will work with you to fulfill your needs, and we will also respectfully disagree if we believe the impact of a project will be diminished by altering its course. Ultimately, however, our clients are "the boss" and your satisfaction is the bottom line.

What is a retainer agreement?

For an agreed upon monthly amount, Nota Bene can handle specific aspects or all of your advertising, marketing and public relations needs. Not only does a retainer help level the "peaks and valleys" in cost associated with working on a per-project basis, but it also assures that your account is given the consistent, ongoing attention that effective advertising, marketing and public relations require. Retainer clients also enjoy a lower hourly billing rate on any projects that fall outside the bounds of the retainer agreement.

Will my printed piece look exactly like it does on my computer monitor?

There are some small differences. Scanners and digital cameras create images using combinations of just three colors: Red, Green and Blue (called "RGB"). These are the colors that computers use to display images on your screen. But printing presses print full color pictures using a different set of colors: Cyan (blue), Magenta (red), Yellow and Black (called "CMYK"). So at some stage your RGB file must be translated to CMYK in order to print it on a printing press. This is easily done using an image editing program like PhotoShop, PhotoDeluxe, or Corel PhotoPaint.

Be aware that it is possible to make colours in RGB that you can't make with CMYK. They are said to be "out of the CMYK colour gamut". What happens is that the translator just gets as close as possible to the appearance of the original and that's as good as it can be. It's something that everyone in the industry puts up with. So it's best to select any colours you use for fonts or other design elements in your layout using CMYK definitions instead of RGB.

What is the difference between the RGB and CMYK colour space and why does it matter?

RGB refers to the primary colours of light, Red, Green and Blue, which are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colours of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in "4-color process printing", commonly referred to as "full colour printing".

The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colours as we see them on our monitors.

What are spot colours?

Colour is created on printed material by mixing inks. In most cases, four inks are used: Cyan, Magenta, Yellow, and Black (CMYK for short). However, when printing many copies of the same artwork, some areas of flat colour (that is, areas filled with the same colour) may not appear consistent. This is due to many factors, such as ink density, temperature, paper quality, etc. If you select a colour in CMYK, it may also print as something entirely different, depending on which printer prints it.

So, in cases where a designer wants to ensure that a colour will print exactly the same on many copies (for example, a corporate colour on stationary or packaging), she can specify a spot colour instead.

Spot colours are special colours that are guaranteed to look the same, no matter who prints them, no matter how many times you print them. There are a few spot colour systems out there, but the industry standard is the Pantone Matching System (or PMS for short).

Designers can select colours from swatch books that contain samples of all the spot colours available. They can then be assured that the colours will print just as they expect them to. You can order these swatch books from Pantone.

Keep in mind that an ink will look different if it's printed on a matte paper stock vs. a glossy, coated paper stock. For this reason, there are different PMS swatch books available, in Coated, Uncoated, as well as a few other formats, such as mettalic colours.

One important piece of advice: Never match a spot colour by its appearance on a monitor. Always select a colour from a swatch book. Computer monitors display colour by shining light from behind the screen, while printed colour is illuminated by reflected light... they're very different.

Note: When defining spot colors, do not depend on the monitor to represent accurate color. You also cannot rely on the color reflected in laser/ink jet printouts. Choose Pantone colors based on what you see in the Pantone swatch book.

What is your work process like?

  1. Connection:
    Introductions are made, objectives are drawn, capabilities measured.
  2. Understanding:
    The audience is determined, goals are discussed and the market is summarised.
  3. Planning:
    A game plan takes shape, deadlines are set, limitations are addressed, tactical options are presented.
  4. Action:
    Concepts and design, implementation of branding. Deadlines are met, quality control is tight.
  5. Evaluation:
    Assess client response, collect customer feedback, refine executions to increase optimisation.

 

Portfolio Nota Bene Communications