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Tuck Lee Iceworksa Case Study

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Tuck Lee Ice has been serving Singapore with ice since the early 19th century. With a long history behind them, they wanted to have a facelift so that consumers would see them as a modern company. Even with certifications such as ISO and Halal, it wasn’t enough as they needed something much more to move into the 21st century and yet still show that they have the experience of a few lifetimes to do the job well.

Nota Bene planned on a rebranding program to help rejuvenate the Tuck Lee brand. It would start with the old logo, moving on new corporate colours, corporate materials, internet presence and all other forms of communication materials.

Over a span of five years Nota Bene worked with Tuck Lee on numerous applications. This included 2 new websites, a brochure, numerous POS materials, print advertisements, and vehicular advertisments which has become urban icons.

Today, the Tuck Lee brand remains synonymous with qualtiy ice. They’ve moved on further, serving numerous top clubs and events, and even particpates in co-branding exercises with them. Tuck Lee has become cool. To top it off, Nota Bene assisted Tuck Lee in a last-minute attempt to win the prestigous National Brand Heritage award, a testimony to the success of the brand.

“NBC is the team has been really dedicated and innovative with all of our projects from logo, CI, truck design, website, last minute deadlines for advertisement etc. NBC is truly our one-stop solution in design and media house. Their apt and creative works have helped us to stay ahead with our competitors in the industry. ” - Mr Jeremy Hauw, Tuck Lee Ice Pte Ltd

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