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Advanced Materials Technologiesa Case Study

Logo designingAdvertisement designsmarketing kit designweb site designLISTEN
AMT, which was a part of the Singapore Technologies Group, was almost 15 years into the business of making intricate parts for various industries. They wanted a separate identity, a new brand, so that they could grow further without being hampered by the use of a common group logo. At this time, they were also expanding rapidly and were looking towards the USA and Europe as potential markets, so AMT needed to look the part.

Nota Bene worked with AMT to design a new logo as well as new coporate colours. This further progressed to the creation of sub-brands of their products. A big part of the plan was also web presence and the creation of awareness to the American and European market through the web as well as other traditional means like exhibitions and conventions.

Within the next few years, Nota Bene worked with AMT on numerous projects. This included 2 websites, numerous brochures, fact sheets, marketing kits, coporate communication materials, exhibition materials, posters, print advertisements, etc. These tools were used on an international level and were exposed to potential customers from the USA, Europe and most of Asia.

Today, AMT produces of 500 metric tons of materials a year and has numerous clients all over the world. It continues to attend exhibtions overseas and has kept on track with its plans.

“They have demonstrated professional understanding of website development and technology, and has made sound recommendations which was adopted. They are responsive and innovative in helping us to overcome problems in specific requirements… I am impressed with their untiring efforts. I felt that they take ownership in the project, not only at the development phase, but also the after sales service and support.” - Mr. Tan, AMT, Singapore Technologies (Temasek Holdings)

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