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National Family Weeka Case Study

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The Ministry of Community Development, Youth and Sports had an urgent agenda to fulfill. It needed to have a logo to launch a national campaign for the annual National Family Week. This new logo was to help build awareness of the campaign and to create a sense of continuity for the coming years. Web presence was also a must as they expect to diseminate information online.

Nota Bene worked with MCYS to expedite the development of a memorable and meaningful logo. An old website was also totally revamped to meet new objectives, such as participation and interactivity.

Within less then a month Nota Bene completed the devleopment of the logo and a spanking brand-new website which had features like an online calender of events, message board and even a shared photo album. We even made it so that the MCYS staff was able to update parts of the website though an administrative module. This helped greatly as they could update the site’s details anytime they wished. Numerous press advertisments, banners, posters, etc were created to help publicise National Family Week.

We expect this new logo to be used in the years to come, and the website to be a launching pad for future interactive development.

“… felt that your team and you had been very professional with all our requirements; meeting the tight timeline and having constant changes. We will not hesitate to make recommendation to you if in future…” - Ms Tan SG, Ministry of Community Development, Youth and Sports


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