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Express Techa Case Study

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Express Tec, a Singapore-based mold-making comrpany, had aspirations to develop their foreign market further, specifically in North America, Europe and in China, targetting at MNCs. It therefore had to adopt a different approach in presenting itself to potential customers as they were moving away from a traditional business to a progressive and outward-looking one.

Nota Bene worked with ExpressTech to refine their logo and coporate colours. Uniformity was implemented throughout the organisation and this helped in consolidating their brand position. Other instruments that were considered included professional photopgrahy, videography and copywriting which all helped in building an arsenal of tools to be used..

For the next few years, Nota Bene worked closely with ExpressTech in numerous projects which were designed to increase its exposure in the marketplace as well as to build on its brand value. These included an online presence, exhibition, corporate videos, and all manner of marketing and corporate communication materials.

Today, ExpressTech yields an annual turnover of US$10 million per annum, and has factory locations in Singapore, Thailand and China. It also serves numerous MNCs worldwide, including those in the USA, Europe and China.

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