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RSAa Case Study

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RSA, successful multi-national that specialises in i-security and authentication devices, was recently acquired by EMC. RSA had to quickly align itself to new branding and identity guidelines, whilest still maintaing its brand value that it has build and invested in over the years.

Nota Bene had to fully understand the new guidelines and apply them to a roadmap of campaigns and promotions that RSA had lined up for the year. Creative ideas were needed to keep the RSA’s brand profile high and it was imperative that technical knowledge was first-rate due to the various mediums that were used.

Adhering to the new identity guidelines, Nota Bene worked closely with RSA to produce a number of regional campaigns and promotions for it numerous products. These included tons of printed marketing materials as well e-solutions like eDMs, web pages and e-newsletters.

RSA continues to give confidence to its existing clients while acquiring new ones seamlessly. Today, Nota Bene continues to support RSA in Asia in its various marketing campaigns.


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Portfolio Nota Bene Communications