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M.Techa Case Study

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MTECH, a Singapore-based distributor of the growing IT security and storage industry was growing at a fast pace and needed to align itself quickly and correctly with its multi-national principals. In its numerous marketing campaigns to distribute the range of represented products, MTECH found itself to be in a situation where they had to project the right image and branding of themselves as well as their principals

Nota Bene had to quicky understand the industry which MTECH was in and this process included the understanding of each one of their principals’ brands and how it should be applied in a local market. It was also critical to help build MTECH’s brand equity during this time, and a large part of this was the conceptualisation and development of an annual event for i-Security.

The fruit of months of planning is now a very successful annual event known as SX (SecurityExchange). NotaBene worked very closely with MTECH’s staff to develop a thematic approach for each year. This included illustration, slogans and a host of supporting design elements. This theme was applied in numerous mediums to create awareness and to drive interested people to register as guests. We applied them to magazines, tabloids, eDMs, direct mailers, a web site, online games, enviromental graphics, door gifts, event attire and more.

To-date, SX events are always overbooked. Nota Bene continues to support MTECH and their principals in their marketing activities within S.E. Asia.

Through the years, we have relied on Nota Bene to provide us quality work in the design and execution of our marketing materials and events. Their tireless dedication and high standards of professionalism demonstrated through these works, have both impressed me, my clients and my vendors. All referrals and recommendation of their services so far to my clients and my vendors have all been received with positive feedback. - Mr Paul Lim, M.Tech Products Pte Ltd


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